UMA Foldable Electric Bike Flagship Store
UMA is a new established smart bicycle brand in Hangzhou, China. Its name reflects three key value they are celebrating with the product series, Urban, Mobile, Actor. It’s a bicycle made for urban life, for mobile people, and for adventurers who are endeavoring to act. To accommadate the showcasing and social events for UMA bikes, the flagship retail was designed to represent the technical and innovational culture of this new start-up team.
Events happened in the store during day and night
Elevation & Plan showing the 3 zones: experience, brand and showcase
Show Room
Product Experience
Center Branding zone